| Summary: | 碩士 === 國立體育大學 === 體育推廣學系碩士班 === 100 === The objective of this research was to discuss the state of football promotion in Hsinchu and to analyze the status of its development and future promotional strategies through the present regional football division of Hsinchu. This study has conducted interviews and documented analysis to summarize and interpret relevant data to fully discuss, research,and analyze related content and has obtained the following conclusions: a, the state of football promotion in Hsinchu: the promotion of football campaign in Hsinchu is focused mainly for leisure purposes, the acceptance of parents of soccer as a sport and the preference of soccer to children, leading to the development of developing community soccer clubs as part of the football campaign promotion. II, Football sports promotion organizations: current football sports promotion organizations in Hsinchu include: Football Committee of Hsin-Chu Municipal Atheltics Federation, Hsinchu Sports Development Association Football Committee of Council, Hsinchu County Sports Football Committee, Hsinchu County football Development Association and Falcon football team as the five sports organizations, with Football Committee of Hsin-Chu Municipal Atheltics Federation as the main football Committee for promotion organizations. III, Football promotional goals and strategies of Hsinchu:( a ) promotional goal: 1. Gradually increase the population of the sport of football; 2. increase school soccer teams at all schools; 3. Increase the level of football competition; 4. foster team spirit; 5. develop good exercise habits; 6. Develop good interpersonal relationship; 7. promote health benefits; 8. Improve parent-child relationships; 9. enjoy the fun of football , and develop more promotional soccer goals. (B) football promotional strategies of Hsinchu: 1. Promote the sport of soccer through resources provided by the Government's public sector and private sector; 2. promotion of soccer through community soccer clubs; 3. multiple football activities and curriculum to enhance promotional effect; 4. raise the quality of teaching through excellence of coaches; 5. Promote activities through enhanced public relations and marketing strategies; 6. use of administrative resources to overcome the inadequate resources; 7. Strengthen and improve the awareness and effectiveness and to make recommendations to enhance the promotion of soccer in Hsinchu: 1. Integrate the existing administrative organizations in Hsinchu; 2. Strengthen the training of football teachers; 3. Promote football to increase the participation of female students, as well as complete career guidance proposals to more efficiently help promote the football campaign in Hsinchu.
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