Managing a New Innovation Using a New Business Unit: Case Study of Qualcomm’s Mirasol Display

碩士 === 國立交通大學 === 企業管理碩士學程 === 100 === A radical innovation can assist a company in maintaining a competitive advantage in the market place. The concept of disruptive innovation and radical innovation is explored in this paper, along with complimenting terms, and supporting literature. The objectiv...

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Bibliographic Details
Main Authors: Martinez, Alfonso, 馬爾峰
Other Authors: Liou, Fen-May
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/37842804666392680115