A Study on the New Business Model Design of Taiwan's Online Market of Clothing and Accessories

• Main Author: 吳聲宏
• Other Authors: 袁建中
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/70193056287898885734

碩士 === 國立交通大學 === 管理學院科技管理學程 === 100 === Taiwan's online market has reached the scale of NTD 3,116 billion in 2009, will reach more than NTD 5000 billion in 2012. Under this situation, online market of clothing and accessories were also expected to have high level growth. This research is focus on the things that Taiwan's online market of clothing and accessories has to do to catch this chance to grow up. First of all, this research state the structure, composition, characteristics and the latest development of Taiwan's online market. Secondly, we conclude the opportunity for Taiwan's online market of clothing and accessories, base on the industry research and consumer demand. At the same time, base on the study of industry life cycle, we find that the competition of Taiwan's online market has become intensive distribution and market penetration pricing. Considering the highly competition among the industry, the growing number of competitors and the fast-changing of internet, this research recommend the way of connecting Taiwan’s IT and experts to form an integrated platform for Taiwan's online market of clothing and accessories. Through this platform, Taiwan's online market of clothing and accessories can build up a whole new business model with the strategy of Horizontal Alliances and Focused Differentiation.