| Summary: | 碩士 === 國立交通大學 === 管理科學系所 === 100 === In recent years, climate changes and price of energy runs high, Human pay attention to environmental protection and energy saving gradually. Energy metropolis in Taiwan relies on imports. Taiwan electricity for lighting accounts for about 15 to 20 percent of the country's total electricity consumption.lighting fixtures and efficient energy use will also help to conserve electricity, so energy saving light bulbs should be the best lighting choice in the future.
In this study, the so-called "energy saving bulbs": Making the same light, but power consumption less than the traditional incandescent light bulbs. Including the general energy saving light bulbs and LED energy-saving lamps (new energy saving bulbs)." (Fluorescent lamp are excluded in this study)
The main research objectives are as follows:
(1) To understand Hsinchu consumer’s power saving light bulbs consumer behavior.
(2) To investigate consumers' knowledge and attitudes of the energy saving bulbs’ relevant
policies.
(3) To investigate consumer’s brand awareness of energy saving bulbs how to influence
consumer’s purchase intention
(4) To investigate manufacturers research and develop these energy saving bulbs the degree of
consumer acceptance.
The research investigation carries on by the network and paper questionnaire, received questionnaires are 345. Use SPSS statistical methods, the empirical findings are as follows:
1. The analysis results show no significant difference between the demographic variables and the following factors, Purchasing motivation of energy-Saving Lamps、Buying Behavior、Brand image、Choices of traditional energy-Saving Lamps and Purchase amount.
2. The analysis results show significant difference between the demographic variables and the following factors, choices of Lamps、Sources of information, the absence of the LED energy-saving light bulbs, place of purchase, LED energy-saving light bulbs selection and the product attribute of energy saving bulbs.
Keywords: Energy-efficient bulb or the energy saving lamp； Purchasing behavior、
Brand image、Brand recognition
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