A study on Competitive Advantage Analysis of LDI Supplier for PCB Industry Marke - The Case Study for O Companyt

• Main Authors: kuo, Tsung-Yi, 郭聰益
• Other Authors: Chen, Quang-Hua
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/08338759302092199915

碩士 === 國立交通大學 === 高階主管管理碩士學程 === 100 === Since Smart-Phone, tablet PC become best selling products and Apple i-products dominate electronic consumer market with highest growth rate. The more light, thinner, smaller, and shorter of mobile products become market mainstream, which drive PCB makers to toward the direction of manufactured equipment capability with higher accuracy and higher positioning technology. The seeking for the manufactured equipment can meet the requirements of the time-to-market, time-to-volume, and lowest manufacturing costs, has become the key research subject of PCB manufactures. The LDI, Laser Direct Imaging, released to market, which makes the change in exposure process of printing circuit board image transfer technology, and creating the technology paradigm shift of PCB manufactured equipment. LDI creates the new market in the PCB industry, and full of the future trend of high growth, and therefore attract a lot of high-tech companies around the world to invest in this market. This is full of great potential opportunities LDI market, how the LDI equipment manufacturers based in the printed circuit board industry, strengthen competitiveness, surpassing competitors, increasing market share, it will become an important strategic objectives of the LDI equipment manufacturers. The “Competitive Advantage analysis” found that the competitive advantage of case study O Company, and by which can provide referred results for the company's top decision-making.