Professionalism or Commercialism?The Limitation Extent on Attorney Advertising

• Main Author: 王思涵
• Other Authors: 陳鋕雄
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/41284188797245480956

碩士 === 國立交通大學 === 科技法律研究所 === 100 === With the increase of competition in the legal service market, private attorneys in Taiwan are using more methods of advertising to attract prospective clients. Though lawyer advertising is a type of commercial speech protected under the Constitution, it could be restricted if misleading or false. The current laws and rules in Taiwan are insufficient to draw clear lines between permissible advertising and forbidden advertising. More accurate standards are needed to guide attorney advertising. This paper analyses the current types of legal advertising in Taiwan and discusses the possible limitations in reference of American experience, in the hope to draw reasonable standards for legal advertising and to expand the access by prospective clients.