Key successful factors and customer satisfaction analysis – A case of China Motor Corporation

• Main Authors: Chen-Chen Ni, 倪貞貞
• Other Authors: Yingchieh-Yeh
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/77364502028477674965

碩士 === 國立中央大學 === 工業管理研究所碩士在職專班 === 100 === Title of Thesis : Abstract: Key successful factors and customer satisfaction analysis – A case of China Motor Corporation With the motor market in Taiwan has been saturated to cause cut-throat competition within the motor industry. Therefore, analyzing industry characteristics, trends and successful factors for those workshops contracted with Taiwan automakers is practical and meaningful. This study attempts to analyze the key successful factors and customer satisfaction for China Motor Corporation with measurement index system of customer satisfaction. The results suggested that 1.No effort has been spared to reach new highs, developing and manufacturing innovative products, and adding customer satisfaction for key successful factors of China Motor Corporation 2.The findings of this study indicate that customer satisfaction significantly affecting business profit of service shop. The study is not only increasing customer satisfaction, but can be creating the value of car sales and service. It is certain that key successful factors, customer satisfaction analysis and direction for China Motor Corporation are given in this study.