| Summary: | 碩士 === 國立中央大學 === 企業管理學系碩士在職專班 === 100 === Development of renewable energy is currently a new kind of industrial revolution. With low-carbon and green economy which be born due to the mitigation of global warming, and the current global trends, renewable energy has almost become the next market target of global enterprise.At present, wind power, biomass power and solar energy are the three most promising market of renewable energy industry, and to Taiwan''s current perspective of the development of renewable energy, mainly is solar energy industries, most of Taiwan enterprises arrange their solar energy business in both two directions, one is to upstream and downstream vertical integration of supply chains; the other, extending their solar energy business overseas, forward to the global solar market.
This study is a mainly discussion on how the solar energy business expand the overseas market. While solar energy is a clean and sustainable kind of energy, countries around the world are now committed to the development of the industrial economy taking into account the protection of global environment, therefore the solar energy development and creation of existing solar value is today''s global issues. Currently, the solar energy market is concentrated in Europe, Asia, America, Australia and other countries. So by the global solar energy market development trends, we discuss the possibility of other potential developments besides the developed market. We choose African market as the objective of this study because African market has fewer investors and the advantages of better climate and geographical conditions.
This study analysis the environmental conditions of the four African countries which has diplomatic allies relations with Taiwan. By the target market’s effect factor, we evaluate the advantages and disadvantages of Taiwan''s solar energy businesses to invest in African countries. Nowadays, countries around the world start to pay attention to this undeveloped market in Africa. The impact of Taiwan’s solar energy businesses conditions are considered to enter the African market. By the analysis and conclusion of this study, we advise to enter African solar energy market through joint ventures, with the experiences of other countries that already entered the African market, and also can solve the huge capital issue, find a more suitable way for Taiwan enterprises to develop the Africa market. This study could be a reference for Taiwanese enterprises to enter new markets.
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