Unplanned Behavior under Plan: A Study of Impulse Purchasing in Functional Products Abstract
博士 === 國立中央大學 === 資訊管理研究所 === 100 === The Theory of Planned Behavior (TPB) has received considerable attention and empirical support for explaining human behavior in the literature. However, many human behaviors are not planned in the real world. So the theory of planned behavior may not explain all...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/13175446506150711509 |