RFM Analysis of Purchasing Behavior of Online Consumers on Women''s Fashion Clothing at Ruten Auction Website
碩士 === 國立中央大學 === 資訊管理研究所 === 100 === With 61.4% Internet users have ever purchased from online stores, only 28.6% online stores are making a profit. Therefore, understanding the purchase and repurchase behaviors of online consumers can help e-commerce businesses to identify potentially returning cu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47682431396024746380 |