| Summary: | 碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 100 === This research focuses on the study of how technology industry , facing a time of lower gross profits , successfully enters the China market and expands the business to a global scale based on years of experiences in production management and investment in China and via studying the business model, to facilitate the cooperation among successful farms of mushrooms, companies that cultivate microbial strains and health food companies so as to enter the global market.
The research is based on the concepts of various business models from Osterwaler et&al.2010, which proposes a nine-element (Building Block)business model(Business Model Canvas) to analyze the business model of each case.
1、 The demand for mushroom in China continued to grow, but the production mainly comes from individual mushroom farmers. Taiwanese manufacturers, by contrast, with substantial capital investment in the factory and environmental control of production can produce mushrooms with better quality and stable quantity.
2、By the design of equity structure, the obtain of crucial patents and technology licensing to make three different kinds of investors to go all out to cooperate in the business operation
3、The key points to successfully enter the health food market in China are the familiarity with the application regulations, selection of target customers and the establishment of sales channels。
4、Most of the existing health food manufacturers do not invest in the production of mushrooms and currently the health food made from fungus is not prevalent. At the early stage of entering the market, it can be considered to start with the collaboration in food processing and goes on to brand establishment and promotion after the products are licensed and the sales channel are established.
5 The patent applications for fungus strain in China is not common and the
obtain of patens can ensure that the fungus strains will not be reproduced in the
future once the mass production is outsourced.
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