The Study of Effect of Applying Technology Acceptance Moedl on the Using Intentions of Mobile Application

• Main Authors: Jhih-Syuan Zeng, 曾志軒
• Other Authors: Zhi-Yang Chao
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/42315176281893005432

碩士 === 國立彰化師範大學 === 工業教育與技術學系 === 100 === This study to explore behavioral intention to use by Application（APP）of smart phone users by Technology Acceptance Model（TAM）with Perceived Risk and Compatibility. In order to achieve research purposes, this study population is smart phone users in Taiwan. A questionnaire investigation using random sampling, questionnaire rollback total of 431. The data of the investigation were analyzed descriptive statistical analysis, confirmatory factor analysis（CFA）, t test and Structural Equation Modeling（SEM）. The results of this study included that Compatibility has positive influence on Perceived Usefulness , Perceived Ease of Use and behavioral intention to use by Application（APP）; The Perceived Ease of Use have positive influence on Perceived Usefulness and behavioral intention to use by Application（APP）; The Perceived Usefulness of the behavioral intention to use by Application（APP）is a positive influence, and the Perceived Risk of the Perceived Usefulness and behavioral intention to use by Application（APP）is negative correlation.