Images Reading and Writing from Internet Fan Community: ACG Images as an Example

• Main Author: 施逸群
• Other Authors: 鄭明憲
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/98390748585588484340

碩士 === 國立彰化師範大學 === 美術學系 === 100 === In the history of the interaction with external environment, human cognition has never been so greatly driven by the use of “visivality” as today. Thus images as the center play an important role in popular culture. Among them, the ACG image has long been well received by readers. Through spontaneous reading and writing behavior, a “fan” effect occurred. Especially in recent years, the ACG fans extend their interests to the Internet virtual world. Using various kinds of digital tools, they not only meet their needs in reading, writing and desires for communication, but also create unlimited space for self-presentation or individual performance. Undoubtedly, these fan creative activities reveal different value and extraordinary significance. Standing against the mainstream of visual art education, the researcher hopes to explore another vibrant phenomenon of visual activities on the Internet. By adopting art-based research method, the researcher observes and records what exists on the different network platforms, and then analyses and compares the research particpants in different context under the main subject through reading and writing activities. In addition, questionnaires and in-deepth interview are given at the same time. Through the analysis of the study and discussion, we conclude that: 1. To respond to high-speed flow of network information and change, the images with plain narrative structure and strong stimulation are more in line with “fast food" type of watching needs. 2. Digital images can be copied and appropriated to create a virtual reality. This reflects that technology certainly brings the convenience for creation, but at the same time destroys the “aura” of art. 3. Reading is a reflection of an ideological struggle. 4. The anonymity, interactivity, and identity provided by blog platform is very much in line with the needs of internet image makers, for they can reinvent their “avatar” in the virtual world. Therefore blogs become the main fields for performance. 5. The preference of the original text drives fans to engage in creative activities. After reading the original text, the reader creates their derivative works through addendum, subversion, capture, replication and sappropriation.