The Relationship between Job Satisfaction and Employee Loyalty

• Main Authors: Chung-Liang,Chen, 陳忠良
• Other Authors: Dr. Ming-Hsiang, Huang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/46747580923442361001

碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 100 === Abstract The aim of this study is to explore the relationship between job satisfaction and employee loyalty of industry employees. A total of 547 effective samples have been collected from Taiwan's industry employees using "industry, employee satisfaction, employee loyalty questionnaire". SPSS for Windows 15.0 software has been utilized to perform several statistical analysis including a descriptive statistics, t test, analysis of variance, Pearson correlation and linear regression analysis. The empirical findings are as follows: First, the employee of sample industry has an high degree of job satisfaction. Second, the employee of sample industry has an high degree of loyalty. Third, the job satisfaction construct are significantly positive corrected to the construct of loyalty. Fourth, loyalty can be explained by some demographic variables and job satisfaction. Keywords: Job satisfaction, Employee loyalty, Regression analysis