The Strategic Maketing Analysis of Non-Profit Organization:a case of Mental and Physical Hospital in Central Taiwan
碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 100 === It’s very difficult to operate and manage the non-profit organization in this de-pression time, especially the healthcare industry. The marketing couldn't be more im-portant in the non- profit healthcare industry. Therefore, it should be attached g...
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/11487110505145698078 |
Summary: | 碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 100 === It’s very difficult to operate and manage the non-profit organization in this de-pression time, especially the healthcare industry. The marketing couldn't be more im-portant in the non- profit healthcare industry. Therefore, it should be attached great importance to how to take the correct ,efficient or even effective than expected mar-keting in all non- profit healthcare industry now.
This study, through the strategy 4C theoretical framework, it will take the way of interviews and questionnaires for a physical and psychological general hospital in midland of Taiwan. And to analyze the effectiveness of marketing strategy.
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