The Effects of Product Word-of-Mouth, Product Knowledge and Consumers’ Perceived Risk on Purchase Intention
碩士 === 國立彰化師範大學 === 會計學系 === 100 === With the development of the Internet, people often shop online and share information. We can get product information shared from others on the Internet. At the same time, the exchange of information improves people’s knowledge about specific products. Online cons...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08862830524551800321 |