A Study of Relationships among Religious Tourists’ Destination Image, Motivations, and Behavioral Intention

• Main Authors: Shu-Ling Kuo, MS, 郭淑玲
• Other Authors: Huan, Tzung-Cheng Ph. D.
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/28353011470087182057

碩士 === 國立嘉義大學 === 管院碩士在職專班 === 100 === Abstract In the history of human development, religion plays an important part in shaping the nature of economy, politics, and daily lives of people. Religion also has a great influence on some aspect of people’s traveling behavior, which is known as religious tourism or pilgrimage. Pilgrimage is one of the motives that push people to travel and the behavior can be trace back to ancient times. Nowadays, pilgrimage travel behavior becomes one of the most popular forms of tourism. Despite the booming of religious tourism and the secularization of religion, there is very little study regarding the phenomenon. Therefore, this study uses Shin-Gang Feng-Ting temple as a case to study people’s tourism behavior in a religious site. The study was able to collect 350 valid responses and the results indicate: (1) people’s socio-demographic characteristics affect their perceived destination image, (2) people’s perceived destination image affect their traveling motives, and (3) traveling motives positively affect future intentions. Hopefully the result of the study can serve as a reference to organizations related to religious tourism industry.