| Summary: | 碩士 === 國立嘉義大學 === 觀光休閒管理研究所 === 100 === In cultural tourism, heritage tourism has become a popular form of tourism. Visitors leave for heritage tourism is to pursue a spiritual return to the past. Nostalgia represents people’s longing of past life and their desire to re-experience the past events. Visitors hope to obtain the affection of nostalgia by visiting heritage places, so as to recollect past life. Most research so far regarded nostalgia as one of the motivations for visitors to go for heritage tourism. There is an important characteristic and concept of heritage tourism, which is authenticity. , And authenticity perception will affect nostalgia. Place attachment represents an emotional or affective bond between a person and a particular place, and is easy to contribute to a specific action or personal behavior. Previous studies also pointed out that if people have the knowledge of the environment and its related issues, they will be more responsible for the environment. Therefore, this research intends to find out if authenticity perception would affect the nostalgia affection and place attachment, and that nostalgia affection would also affect the place attachment, and place attachment would affect tourists’ environmental behavior.
This research used three Baroch type historical blocks to understand authenticity perception, nostalgic affection, place attachment and environmentally responsible behavior. 450 valid questionnaires were collected, and of which 336 were effective questionnaires, returns-ratio was 75%. In the results of analyses, tourists’ authenticity had positive impact on nostalgia affection and place attachment. Nostalgia affection positively impact on place attachment. Place attachment positively impact on environmentally responsible behavior.
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