等待換來的是希望或是失望?在排隊過程中產品類型與社會比較心理之間對於消費者的影響
碩士 === 國立東華大學 === 企業管理學系 === 100 === For many people, Queue represent a negative consumer experience. Spend many times for service waiting in the process will lead to negative emotion easily. However, the process of waiting might produce expectation sometime, and then lead to more emotional resp...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/44494719938734105219 |