The Impact of Vacation Lifestyle and Lodging Motivation on B&B Selecting Decisions by Self-Organized Travelers in Hualien

碩士 === 國立東華大學 === 企業管理學系 === 100 === As economic and social development progresses along with the implementation of weekend holidays, people’ lifestyle has changed in regards with the concept of work and vacation. Since people work under tremendous pressures, they are prone to different vacati...

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Main Authors: Yi-Chia Tseng, 曾怡嘉
Other Authors: Sheau-Hwa Chen
Format: Others
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/5jxx99
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spelling ndltd-TW-100NDHU51210652018-04-29T04:16:33Z http://ndltd.ncl.edu.tw/handle/5jxx99 The Impact of Vacation Lifestyle and Lodging Motivation on B&B Selecting Decisions by Self-Organized Travelers in Hualien 渡假生活型態及投宿動機對自助型遊客選擇民宿之影響–以花蓮地區民宿為例 Yi-Chia Tseng 曾怡嘉 碩士 國立東華大學 企業管理學系 100 As economic and social development progresses along with the implementation of weekend holidays, people’ lifestyle has changed in regards with the concept of work and vacation. Since people work under tremendous pressures, they are prone to different vacation experiences to relax with the nature. The current research categorizes vacation lifestyles of self-organized travelers into five types, namely "family tour"," intellectual tour "," experiential tour ","social tour”, and " pressure-alleviating tour ". On the other hand, traveler’s lodging motivations are categorized according to characteristics of B&B (Bed and Breakfast) into: "efficiency", "environmentalism and experience", "quietness and simplicity", "convenience", and "novelty". The different preferences and selections of B&B’s by tourists of interested demographic characteristics are explored. Tourists of various types of B&B in the Hualien area are surveyed through questionnaires. Of the 700 responding cases, 400 were valid, yielding a valid rate of 57.14%. The empirical results are as follows: 1. Tourists of different age, education, marital status, and income have different vaca-tion styles. 2. Tourists of different gender, age, occupation, education, and marital status have dif-ferent lodging motivation. 3. The vacation style has a significant impact on preferences of B&B. 4. The vacation style has a significant impact on selecting decisions of B&B type. 5. The lodging motivation has a significant impact on selection of B&B type. It is concluded that tourism market is a segmented market, and no single product is able to satisfy all consumers. B&B owners have to develop their own unique features and competitive advantages to attract target customers and create a home-like space with affinity, comfort, and cozy feel. Further, B&B owners should attempt to promote tourists’ revisit through good customer relationship management. Sheau-Hwa Chen 陳筱華 2012 學位論文 ; thesis 92
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description 碩士 === 國立東華大學 === 企業管理學系 === 100 === As economic and social development progresses along with the implementation of weekend holidays, people’ lifestyle has changed in regards with the concept of work and vacation. Since people work under tremendous pressures, they are prone to different vacation experiences to relax with the nature. The current research categorizes vacation lifestyles of self-organized travelers into five types, namely "family tour"," intellectual tour "," experiential tour ","social tour”, and " pressure-alleviating tour ". On the other hand, traveler’s lodging motivations are categorized according to characteristics of B&B (Bed and Breakfast) into: "efficiency", "environmentalism and experience", "quietness and simplicity", "convenience", and "novelty". The different preferences and selections of B&B’s by tourists of interested demographic characteristics are explored. Tourists of various types of B&B in the Hualien area are surveyed through questionnaires. Of the 700 responding cases, 400 were valid, yielding a valid rate of 57.14%. The empirical results are as follows: 1. Tourists of different age, education, marital status, and income have different vaca-tion styles. 2. Tourists of different gender, age, occupation, education, and marital status have dif-ferent lodging motivation. 3. The vacation style has a significant impact on preferences of B&B. 4. The vacation style has a significant impact on selecting decisions of B&B type. 5. The lodging motivation has a significant impact on selection of B&B type. It is concluded that tourism market is a segmented market, and no single product is able to satisfy all consumers. B&B owners have to develop their own unique features and competitive advantages to attract target customers and create a home-like space with affinity, comfort, and cozy feel. Further, B&B owners should attempt to promote tourists’ revisit through good customer relationship management.
author2 Sheau-Hwa Chen
author_facet Sheau-Hwa Chen
Yi-Chia Tseng
曾怡嘉
author Yi-Chia Tseng
曾怡嘉
spellingShingle Yi-Chia Tseng
曾怡嘉
The Impact of Vacation Lifestyle and Lodging Motivation on B&B Selecting Decisions by Self-Organized Travelers in Hualien
author_sort Yi-Chia Tseng
title The Impact of Vacation Lifestyle and Lodging Motivation on B&B Selecting Decisions by Self-Organized Travelers in Hualien
title_short The Impact of Vacation Lifestyle and Lodging Motivation on B&B Selecting Decisions by Self-Organized Travelers in Hualien
title_full The Impact of Vacation Lifestyle and Lodging Motivation on B&B Selecting Decisions by Self-Organized Travelers in Hualien
title_fullStr The Impact of Vacation Lifestyle and Lodging Motivation on B&B Selecting Decisions by Self-Organized Travelers in Hualien
title_full_unstemmed The Impact of Vacation Lifestyle and Lodging Motivation on B&B Selecting Decisions by Self-Organized Travelers in Hualien
title_sort impact of vacation lifestyle and lodging motivation on b&b selecting decisions by self-organized travelers in hualien
publishDate 2012
url http://ndltd.ncl.edu.tw/handle/5jxx99
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