不同生活型態、身體意象之消費者在美容整形態度上差異之研究-以性別、年齡為干擾變數

• Main Author: 曾婕迅
• Other Authors: 古明峰
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/71215817771130258839

碩士 === 國立新竹教育大學 === 教育心理與諮商學系碩士班 === 100 === The study is intentd to explore the relationship of consumers’ life style, body image and the attitude of cosmetic plastic surgery,and The moderator of sex and age. The study collects 359 effective samples. The indepen variables are life style and body image, the dependent variables are the attitude of cosmetic plastic surgery, and the moderator of sex and age. The study use Descriptive Statistics, one-way ANOVA and Hierachical Regression to investigate the study.The results are as follows：The consumers in differene Life Style on the Affective of Cosmetic Plastic Surgery is different. The Body Image of consumers in differene Level is different on the Cosmetic Plastic Surgery. Sex would affect only the relationship of Body Image and Cosmetic Plastic Surgery Behavior Intention. Age would affect the relationship of Body Image and Cosmetic Plastic Sugery.