Relationships among Tourism Gaze, Tourism Authenticity, and Place Attachment: A Case Study of Indigenous Tourism

• Main Authors: Fang-Tzu Chang, 張芳慈
• Other Authors: 沈進成
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/ka8869

碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 100 === Indigenous tourism in Taiwan has developed rapidly and undergone constant innovation. The novelty and exoticness of indigenous cultures of Taiwan has drawn the attention of many tourists and indigenous areas have become popular tourist spots. The core value of indigenous tourism lies in providing tourists with an unforgettable tourism gaze. Simultaneously, indigenous tourism provides an authentic travel experience to induce tourists’ attachment to tribal areas. Thus, whether tourism gaze and authenticity can arouse tourists’ attachment to tribal areas are a basis for sustainable development of indigenous tourism and an important research topic. In this study, we focused on the relationships among tourism gaze, tourism authenticity, and place attachment. The empirical research subjects were indigenous residents of the Alishan National Scenic Area. Our study carried out the following : 1) Evaluation indicators for tourism gaze, tourism authenticity, and place attachment were established through interviews and field studies; 2) Tourism gaze were extracted using factor analysis and described as 8 following factors: food culture, landscape and ecology, tribe cultural landscape, social relations, cultural goods, image, tribe industry, atmosphere. Place attachment is described as 8 following factors: place identity and place dependent; 3) Landscape and ecology is the highest of tourism gaze, landscape and ecology is the highest of tourism authenticity, and place dependent is the highest of place attachment; 4)Via one-way ANOVA, the level of education effects landscape and ecology, social relations, cultural goods, image and tribe industry of tourism gaze. The average of monthly income effects image and atmosphere of tourism authenticity; 5) In the linear structural equation, tourism gaze effects tourism authenticity and place attachment; tourism authenticity effects place attachment. And tourism authenticity is important variable for tourism gaze and place attachment. The results of this study could be beneficial for future development of indigenous tourism that provides tourists with a unique tourism experience, strengthens the status of indigenous tourism for tourists, and increases the benefits of indigenous tourism. The evaluation scale regarding tourist gaze, authenticity, and attachment established by this study could serve as a reference for future studies on indigenous tourism.