The study on the Relationship among the Place attachment, Experience quality and Events benefits –Kaohsiung Zuoying Wannian Folklore Festival

• Main Authors: Hung-Ju Chien, 簡宏儒
• Other Authors: 甘唐沖
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/vh55p3

碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 100 === Travel industry become very popular in 21 century, and recently government aggressively trying to combine local characteristic to hold many different events, and event become develop tourism type of activity in Taiwan. Event’s place attachment and tourist‘s experience quality, it is important for then key’s of event success and event benefits. The purpose of this research is to investigate the relationships among the Place attachment, Experience quality and Events benefits of the Kaohsiung Zuoying Wannian Folklore Festival. Totally, there are 399 valid questionnaires were collected through face-to-face survey from volunteers. Applying the SPSS (statistical package for the social science) to proceed the descriptive statistics analysis, reliability analysis, factor analysis, Linear Structure Relation Model(LISREL). The research tests the relationship between each variable. And the result show that there is a positive relation among the place attachment to qualities of experience, qualities of experience to event benefit and place attachment to event benefit. Therefore, the research suggests that in orfer to improve the benefit of event must strengthen the quality of experience and the tourist’s place attachment. These research hope to give some proper suggestion and advice for government and future study.