| Summary: | 碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 100 ===
The objective of this study was to apply the theory of travel behavior developed from the consumer behavior to explore the foreign travelers travel behavior in Vietnam. This study emphasized on the impact of the foreign travelers attributes of gender, age, education, marital and residential on the travel behavior of “travel motivation”, “travel destination choice”, “travel satisfaction” and “after travel behavior intention”, and the correlation among the aspects of travel behavior. The research methods applied quantitative research design, analysis tools using statistical software SPSS 17.0 for Windows for reliability and validity analysis, descriptive statistical analysis, factor analysis, t-test analysis, variance analysis and regression analysis to explore the foreign travelers travel behavior in Vietnam. The results showed that: (a) the foreign travelers attributes has partially positive impact on “travel destination choice”, “travel satisfaction” and “after travel behavior intention”; and (b) the correlation among the aspects of travel behavior has direct positive effect on each other. The results of this study provide the Vietnamese travel and tourism industry as a reference for future operations, and recommendations for future research.
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