A Study of Effects on Tourism by Long-Running Historical Drama Series on NHK TV in Japan

• Main Authors: Hsiao-yun Ho, 何筱芸
• Other Authors: Po Wen Liu
• Format: Others
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/68989402683046933032

碩士 === 國立高雄第一科技大學 === 應用日語研究所 === 100 === The expectation on sightseeing has especially been noticed these years. Recently, drama, movie, and local celebrity are considered as tourist attractions. At present, television is indispensable for our life. Information can be known by television media. It seems that the program with high viewership has influence. This thesis is formed by collecting and arranging data, treatise, books, magazines, and newspaper. The research problems are fundamentally solved through analysis. For consider the economic ripple effect of the Long-Running Historical Drama Series TV, this thesis also collected the branches of the Bank of Japan published the information on the Long-Running Historical Drama Series besides the books and the magazines which NHK edited. Moreover, a survey was conducted. Long-Running Historical Drama Series has an effect with location for filming and filming site main stages. Holding an event and a show with televising drama which increased tourists is remarkable. Moreover, the increase of tourists causes an economic ripple effect. Although attract effect that accompanying by broadcast of Long-Running Historical Drama Series and the economic ripple effect should be called Long-Running Historical Drama Series effect, the demand reaction happens the coming year.Since overseas broadcast of Long-Running Historical Drama Series is slower than Japan, the period of attracting tourists is also later than in Japan. Thus, attracting overseas tourists makes specially exhibitions and events period of Long-Running Historical Drama Series longer. For this situation, I consider that attracting overseas tourists is one of the good ways to extend the exhibition period. Based on above, I think the future subject is to keep attracting tourists and being sustainable by the Long-Running Historical Drama Series.