| Summary: | 碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 100 === Abstract
There are a large number of theories seeking to explain why some regions are more economically successful than others. Industrial ‘clusters’ mentioned by Michael Porter is the most popular and well known concept. Wedding Service is the booming cultural and creative industrial in Taiwan. Besides hi-tech industry, wedding service industry is also a leading industry in the world. The industry includes make-up, hair style setting, bridal veil lending, bridal photography and wedding plan service. One kind of represent service provider, bridal photography service provider, attract thousands of new couple from mainland China, Hong Kong, Macau and Singapore to come to Taiwan to accept the service every year. Moreover, Taiwan government is promoting bridal veil tourism to combine sightseeing and bridal photography. It is key industry for Taiwan.
Wedding service providers tend to form regional cluster. The vertical and horizontal integration in the wedding service industry cluster create higher value for firms within a cluster. The paper aims to outline the cluster characteristics and to study why wedding service providers agglomerate together. Related literature indicates five main factors, (1) demand, (2) labor supply, (3) knowledge spillovers, (4) inter-firm interaction and (5) government support, to accelerate cluster development. Therefore, this study proposes a conceptual model to investigate the relationships among the aforementioned factors, cluster density and firms’ performance, within a cluster. Questionnaires are distributed to wedding service providers in northern, middle and southern Taiwan. Hierarchical regression analysis is then used to examine the proposed model. The results demonstrate that all five factors positively influence on cluster density and so cluster density does on firms’ performance.
Managerial implication and suggestions are put forward to identify what companies and government should do in development of wedding service industry clusters to maintain or promote their competitiveness in the global market and to establish a. Further research direction is also provided accordingly.
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