The role of satisfaction and environmental uncertainty in chain convenience store franchise
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === Abstract With the rise of domestic chain stores, franchise systems are opening up in order to reach their goals. Currently, the largest domestic chain system is that of convenience stores. Once the franchise agreement expires, franchisees face the choice...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95278504013539232875 |