The Effect of Corporate Social Responsibility and Relational Bonds on Customer Citizenship Behavior
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === The quick expansion of the service market has largely raised the competition among service firms. In addition to the traditional relational marketing, service firms consider to increase Corporate Social Responsibility as an important strategy to enhance s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12326458998682473297 |