| Summary: | 碩士 === 國立高雄師範大學 === 人力與知識管理研究所 === 100 === Recent years, Chinese language study has become a fashion worldwide. As a result of popularization in Chinese language learning, Teaching Chinese as a Second/Foreign Language (TCS/FL) program has been developed and increased speedily these years all over the world. Therefore, lots of foreign students come to Taiwan for learning Chinese; however, it’s no longer to be satisfied to those foreign learners that approach to build up a well communication bridge to the Chinese social environment, through studying over a long period of time. Consequently, the Chinese language teachers have to change and improve their teaching mode, not only to enhance foreign student’s Chinese ability in a short period of time, but also help those foreign students blend with Taiwanese local life as soon as possible. This is also the main purpose to come to Taiwan to learn Chinese language for all foreign learners.
By the increase of Chinese language education institution all over the Taiwan, foreign learners like to choose institutions depends on the environments, and qualified teacher team, therefore, the education service satisfaction has become an important issue that has effects on the success of recruiting for most Chinese language education institutions in Taiwan. This study introduces a certain Chinese language education institution, adopting questionnaires, discussing further viewpoint of education service satisfaction measurement, the study results as below:
1. The satisfaction of combination score method and direct achievement score method shows a positive relevance. --Almost support.
2. The satisfaction of second purchases behavior method and direct achievement score method shows a positive relevance. -- Almost support.
3. The customers satisfaction of recommend score method and direct achievement score method shows a positive relevance more then not to recommend high. -- Almost support.
4. The satisfaction of complains behavior method and direct achievement score method shows a negative relevance. ---Partial support.
The measurement of education service satisfaction is not depends on a single factor, there are more factors affects on the measurement result of education service satisfaction, such as the diverse knowledge background, personal perspectives. Therefore, this study discusses the satisfaction measurement of foreign learners, after they finished education in the Chinese language education institution, such like the relationship of their second purchases behavior, Recommends behavior, and complains behavior. Therefore to recognize both the most satisfied factors and the most dislike that needs to be improved factors, those are important indicates to such education institutions approach to their future sales and marketing improvement. As a result, employing satisfaction as a method to measure education service helps the service improved into a higher quality, which brings a great significance to current Chinese language education institution industry.
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