A Study of The Woman’s Image in the Cover Design of Taiwan Men’s Magazine
碩士 === 國立高雄師範大學 === 視覺傳達設計研究所 === 100 === Female images have been constantly applied to designs in Taiwanese mass media and commercial films. This research assembles female images on male magazine covers for further understanding the mass culture’s outlook on the manipulation of these images on male...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2012
|
Online Access: | http://ndltd.ncl.edu.tw/handle/27086700257434202009 |
id |
ndltd-TW-100NKNU5634013 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-100NKNU56340132015-10-13T21:12:54Z http://ndltd.ncl.edu.tw/handle/27086700257434202009 A Study of The Woman’s Image in the Cover Design of Taiwan Men’s Magazine 台灣男性雜誌封面設計之女性圖像運用研究 Wan Ying-Chun 萬盈君 碩士 國立高雄師範大學 視覺傳達設計研究所 100 Female images have been constantly applied to designs in Taiwanese mass media and commercial films. This research assembles female images on male magazine covers for further understanding the mass culture’s outlook on the manipulation of these images on male magazines’ cover designs, and observing the cultural atmosphere which has established them. By analyzing changes in “femininity” and the “techniques of visual representation” of these images, this research interprets the female manners and significances exposed in visual context, and studies the cultural atmosphere which has constructed these female images, along with the mass comprehension of them. The research is processed by collecting samples within its scope in the first place, selecting appropriate adjectives with questionnaires. The samples are further categorized and termed by the K.J. Team and, having the female images’ symbolic significances and connotations analyzed with theories of semiology, they are then built into a visual listing. The final stage compiles the visual items’ occurrences in the female image style; the results of which are used to study if the manipulations of female images on cover designs of different male magazines have escaped from the public’s stereotypes or aspects of objectification on females, and the society’s “ideal beauty” of female appearance and figure. The research indicates that female images on male magazine covers are featured as follows. First, they produce different scenarios with the symbols from “body language,” “clothing language,” “camera language,” and “space and object language,” achieving the purpose of making the viewers fantasize. Second, they present “a good-looking female” and “objectified, codified target of sexual fantasies” by following the vision of male gaze. Third, they “make female bodies sharp instruments for business marketing.” Yao Tsun-Hsiung 姚村雄 2012 學位論文 ; thesis 171 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 國立高雄師範大學 === 視覺傳達設計研究所 === 100 === Female images have been constantly applied to designs in Taiwanese mass media and commercial films. This research assembles female images on male magazine covers for further understanding the mass culture’s outlook on the manipulation of these images on male magazines’ cover designs, and observing the cultural atmosphere which has established them. By analyzing changes in “femininity” and the “techniques of visual representation” of these images, this research interprets the female manners and significances exposed in visual context, and studies the cultural atmosphere which has constructed these female images, along with the mass comprehension of them.
The research is processed by collecting samples within its scope in the first place, selecting appropriate adjectives with questionnaires. The samples are further categorized and termed by the K.J. Team and, having the female images’ symbolic significances and connotations analyzed with theories of semiology, they are then built into a visual listing. The final stage compiles the visual items’ occurrences in the female image style; the results of which are used to study if the manipulations of female images on cover designs of different male magazines have escaped from the public’s stereotypes or aspects of objectification on females, and the society’s “ideal beauty” of female appearance and figure. The research indicates that female images on male magazine covers are featured as follows. First, they produce different scenarios with the symbols from “body language,” “clothing language,” “camera language,” and “space and object language,” achieving the purpose of making the viewers fantasize. Second, they present “a good-looking female” and “objectified, codified target of sexual fantasies” by following the vision of male gaze. Third, they “make female bodies sharp instruments for business marketing.”
|
author2 |
Yao Tsun-Hsiung |
author_facet |
Yao Tsun-Hsiung Wan Ying-Chun 萬盈君 |
author |
Wan Ying-Chun 萬盈君 |
spellingShingle |
Wan Ying-Chun 萬盈君 A Study of The Woman’s Image in the Cover Design of Taiwan Men’s Magazine |
author_sort |
Wan Ying-Chun |
title |
A Study of The Woman’s Image in the Cover Design of Taiwan Men’s Magazine |
title_short |
A Study of The Woman’s Image in the Cover Design of Taiwan Men’s Magazine |
title_full |
A Study of The Woman’s Image in the Cover Design of Taiwan Men’s Magazine |
title_fullStr |
A Study of The Woman’s Image in the Cover Design of Taiwan Men’s Magazine |
title_full_unstemmed |
A Study of The Woman’s Image in the Cover Design of Taiwan Men’s Magazine |
title_sort |
study of the woman’s image in the cover design of taiwan men’s magazine |
publishDate |
2012 |
url |
http://ndltd.ncl.edu.tw/handle/27086700257434202009 |
work_keys_str_mv |
AT wanyingchun astudyofthewomansimageinthecoverdesignoftaiwanmensmagazine AT wànyíngjūn astudyofthewomansimageinthecoverdesignoftaiwanmensmagazine AT wanyingchun táiwānnánxìngzázhìfēngmiànshèjìzhīnǚxìngtúxiàngyùnyòngyánjiū AT wànyíngjūn táiwānnánxìngzázhìfēngmiànshèjìzhīnǚxìngtúxiàngyùnyòngyánjiū AT wanyingchun studyofthewomansimageinthecoverdesignoftaiwanmensmagazine AT wànyíngjūn studyofthewomansimageinthecoverdesignoftaiwanmensmagazine |
_version_ |
1718059230607441920 |