The Impact of Quality Cognitive and Affective Feelings on the Behavioral Intention of Online Customers
碩士 === 國立屏東商業技術學院 === 資訊管理系(所) === 100 === A great deal of studies has been made to understand factors affecting consumers’ decisions making in online shopping. However, a review of previous research shows that cognitive factors are considered prominently and factors related to consumers’ affective...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33832554375123936674 |