The Study of Theory of Planned Behavior (TPB) in the Case of National Penghu University Students’ Healthy Diet Behavior Intention

• Main Authors: Hsiu-Chin Tsai, 蔡秀金
• Other Authors: Hung-Bin Chen
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/rau462

碩士 === 國立澎湖科技大學 === 觀光休閒事業管理研究所 === 100 === The purposes of this study attempt to explore university students’ healthy diet behavior intention and realize their dietary knowledge in Penghu. In addition, this study discussed each dimension of the healthy diet behavior intention under different attributes. Finally, this study established university students’ healthy diet behavior intention model. This study involved the purposive sampling method and comprised of 380 sets of questionnaires including 353 valid sets of questionnaires, or 92.9% of the valid sets of questionnaires were retrieved. The quantitative analysis was conducted through descriptive statistics, t-test, one-way ANOVA, and multiple regression. The results of this study indicated that the dietary attitude for genders, different grades, exercise habits, and self figures showed the significant difference. There was a significant difference for grades in the aspect of subjective norm. There were significant differences among genders, grades, fields, meal budget, exercise habits, and health problems in the aspect of perceived behavior control. There was a significant difference for grades in the aspect of the dietary environment factor. There were significant differences among grades, meal prices and health problems in the aspect of the behavior of intention of the healthy diet. The predictive variables, like dietary environment factor, dietary and nutritional attitude, perceived behavior control and subjective norm, could be used to explain the behavior of intention of the healthy diet (25.7%). Among these variables, the perceived behavior had a great influence on the behavior of intention of the healthy diet of college students.