Research on the Influencing Factors of Cigarette Brand Loyalty in Taiwan
碩士 === 國立屏東科技大學 === 企業管理系所 === 100 === Since 1987, Taiwan government allowed the import of foreign cigarettes, and total sales of cigarettes in Taiwan have reached a historical high. Now there are more than 24 tobacco brands marketing in Taiwan, and thus the tobacoo industry is very competitive....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18005748945666103468 |