The Study on the Key Successful Factors of B&;B Management and Difficulties of three townships alone Taitung’s Eastern Coast

• Main Authors: Chen-Chia Shih, 施政嘉
• Other Authors: Te-Chuan Su, Ph.D.
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/86693039638992471502

碩士 === 國立屏東科技大學 === 熱帶農業暨國際合作系所 === 100 === This study focus on the managers of the B&;B who live in three countries located in east coast of Taiwan. The objectives of this study is that understand their management and the key factor of success and predicament. Give 57 questionnaires to the managers of B&;B by the way of onsite investigations, semi-constructive interviews and questionnaires by using SPSS to analysis the collecting data. The result was showed as following: There are some key factors of success about the B&;B management. 1.The B&;B are sanitary, clean , safety and they are also compliable to the rules relate to laws of guest house management. 2.The staffs of guest house provide professional, high qualitative and familiar service. The travelers feel that they are important and have good impressions to them. 3.The managers of the B&;B have good interactions with travelers and treat them as their family and friends. Therefore, the visitors would feel warm and fragrant. 4.Beautiful natural scenery and good designs of garden with trees and flowers would attract more visitors. 5.Good impressions can be transmitted by travelers to promote the B&;B. 6.The price of B&;B is different from others can be their strategies to focus on specific visitors and attract more people. 7.The appearance of the B&;B with special designs and unusual building materials can stimulate people’s interest. The mangers confront the predicament as following: 1.Adjacent scenic spot and poor traveling programs are not enough, people will leave without living overnight. 2.Some bathroom equipments are shared with other guests,, this factor also reduces the visitors’ intentions. 3.The visitor usually bargain with the managers, and it would be their troublesome. 4.There are few vistors in off seasons, so the cost can not be strike a balance