| Summary: | 碩士 === 國立屏東科技大學 === 農企業管理系所 === 100 === The beginning of Tung Blossom Festival, the Tung Blossoms’ beauty, the Hakka people, and the magic of tourism activities exert an influence on surroundings property. Through studying on Tung Blossom Festival, confer customers’ experience and satisfaction, raise customers’ tourism satisfaction to get the best choice.
The pourses of this research：
1.To examine the difference among people’s recreation experience and
satisfactions.
2.To examine the relationship between tourists’ Satisfactions and recreation experience.
3.To give some concrete suggestions to Hakka Tung Bolssom Festival organizer.
The objects of study are the tourists in Hakka Tung Bolssom Festival,
and are used questionnaire survey. Researcher send out 480 questionnaires and retrieve 416 effective questionnaires. The overall response rate is 86%.
To gain the conclusion by statistical analysis:
1. The visitors’ recreation experience and satisfactions all belong to
“satisfaction” degree.
2. There are significant differences in visitors recreation experience among visitors with various ages, occupations, incomes, and residency.
3. There are significant correlated between recreation experience and satisfaction; the “social experience” has a significantly positive effect to the whole satisfactions.
|
|---|
