A Study on the Relationship between Tourists’Satisfactions and Recreation Experience─A Case ofTourists of Hakka Tung Blossom Festival

碩士 === 國立屏東科技大學 === 農企業管理系所 === 100 === The beginning of Tung Blossom Festival, the Tung Blossoms’ beauty, the Hakka people, and the magic of tourism activities exert an influence on surroundings property. Through studying on Tung Blossom Festival, confer customers’ experience and satisfaction, rai...

Full description

Bibliographic Details
Main Authors: Tan,Li-Chun, 譚麗君
Other Authors: Tsay,Ching-Yung
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/15376018654932452283
id ndltd-TW-100NPUS5688016
record_format oai_dc
spelling ndltd-TW-100NPUS56880162016-12-22T04:18:21Z http://ndltd.ncl.edu.tw/handle/15376018654932452283 A Study on the Relationship between Tourists’Satisfactions and Recreation Experience─A Case ofTourists of Hakka Tung Blossom Festival 遊客遊憩體驗與滿意度之研究—以客家桐花祭遊客為例 Tan,Li-Chun 譚麗君 碩士 國立屏東科技大學 農企業管理系所 100 The beginning of Tung Blossom Festival, the Tung Blossoms’ beauty, the Hakka people, and the magic of tourism activities exert an influence on surroundings property. Through studying on Tung Blossom Festival, confer customers’ experience and satisfaction, raise customers’ tourism satisfaction to get the best choice. The pourses of this research: 1.To examine the difference among people’s recreation experience and satisfactions. 2.To examine the relationship between tourists’ Satisfactions and recreation experience. 3.To give some concrete suggestions to Hakka Tung Bolssom Festival organizer. The objects of study are the tourists in Hakka Tung Bolssom Festival, and are used questionnaire survey. Researcher send out 480 questionnaires and retrieve 416 effective questionnaires. The overall response rate is 86%. To gain the conclusion by statistical analysis: 1. The visitors’ recreation experience and satisfactions all belong to “satisfaction” degree. 2. There are significant differences in visitors recreation experience among visitors with various ages, occupations, incomes, and residency. 3. There are significant correlated between recreation experience and satisfaction; the “social experience” has a significantly positive effect to the whole satisfactions. Tsay,Ching-Yung 蔡青園 2012 學位論文 ; thesis 79 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立屏東科技大學 === 農企業管理系所 === 100 === The beginning of Tung Blossom Festival, the Tung Blossoms’ beauty, the Hakka people, and the magic of tourism activities exert an influence on surroundings property. Through studying on Tung Blossom Festival, confer customers’ experience and satisfaction, raise customers’ tourism satisfaction to get the best choice. The pourses of this research: 1.To examine the difference among people’s recreation experience and satisfactions. 2.To examine the relationship between tourists’ Satisfactions and recreation experience. 3.To give some concrete suggestions to Hakka Tung Bolssom Festival organizer. The objects of study are the tourists in Hakka Tung Bolssom Festival, and are used questionnaire survey. Researcher send out 480 questionnaires and retrieve 416 effective questionnaires. The overall response rate is 86%. To gain the conclusion by statistical analysis: 1. The visitors’ recreation experience and satisfactions all belong to “satisfaction” degree. 2. There are significant differences in visitors recreation experience among visitors with various ages, occupations, incomes, and residency. 3. There are significant correlated between recreation experience and satisfaction; the “social experience” has a significantly positive effect to the whole satisfactions.
author2 Tsay,Ching-Yung
author_facet Tsay,Ching-Yung
Tan,Li-Chun
譚麗君
author Tan,Li-Chun
譚麗君
spellingShingle Tan,Li-Chun
譚麗君
A Study on the Relationship between Tourists’Satisfactions and Recreation Experience─A Case ofTourists of Hakka Tung Blossom Festival
author_sort Tan,Li-Chun
title A Study on the Relationship between Tourists’Satisfactions and Recreation Experience─A Case ofTourists of Hakka Tung Blossom Festival
title_short A Study on the Relationship between Tourists’Satisfactions and Recreation Experience─A Case ofTourists of Hakka Tung Blossom Festival
title_full A Study on the Relationship between Tourists’Satisfactions and Recreation Experience─A Case ofTourists of Hakka Tung Blossom Festival
title_fullStr A Study on the Relationship between Tourists’Satisfactions and Recreation Experience─A Case ofTourists of Hakka Tung Blossom Festival
title_full_unstemmed A Study on the Relationship between Tourists’Satisfactions and Recreation Experience─A Case ofTourists of Hakka Tung Blossom Festival
title_sort study on the relationship between tourists’satisfactions and recreation experience─a case oftourists of hakka tung blossom festival
publishDate 2012
url http://ndltd.ncl.edu.tw/handle/15376018654932452283
work_keys_str_mv AT tanlichun astudyontherelationshipbetweentouristssatisfactionsandrecreationexperienceacaseoftouristsofhakkatungblossomfestival
AT tánlìjūn astudyontherelationshipbetweentouristssatisfactionsandrecreationexperienceacaseoftouristsofhakkatungblossomfestival
AT tanlichun yóukèyóuqìtǐyànyǔmǎnyìdùzhīyánjiūyǐkèjiātónghuājìyóukèwèilì
AT tánlìjūn yóukèyóuqìtǐyànyǔmǎnyìdùzhīyánjiūyǐkèjiātónghuājìyóukèwèilì
AT tanlichun studyontherelationshipbetweentouristssatisfactionsandrecreationexperienceacaseoftouristsofhakkatungblossomfestival
AT tánlìjūn studyontherelationshipbetweentouristssatisfactionsandrecreationexperienceacaseoftouristsofhakkatungblossomfestival
_version_ 1718404596102070272