A Study of the Key Value Activities of Banana Export from Taiwan

• Main Authors: Lee, Hsu-Ping, 李旭斌
• Other Authors: Dr. Chen, Shwu-En
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/82682340517134556376

碩士 === 國立屏東科技大學 === 農企業管理系所 === 100 === As confronting severe competition from the transnational corporations in globalized trading system, Taiwan banana exportation needs to strengthen the value activities to enhance the industry competitiveness. Therefore, the purpose of this research is to find out the key value activities of Taiwan banana export. Based on Porter’s Value Chain theory, the relevant literature and documents, and in-depth interviewed with experts, Porter’s five forces analysis and SWOT analysis were analyzed. Porter’s value chain theory was adopted to develope the framework of hierarchy of “key value activities of Taiwan banana export”. After the in-depth interviewed with experts, Analytical Hierarchy Process (AHP) was used to extract the key value activities. As the results, six key value activities of Taiwan banana export are: “specific zone for banana export production”, “contract production and marketing”, “corporation synergy system”, “human resource with recruit and encouragement”, “quality control before receiving”, “improving culture technology”. Keywords: Value Activities, Banana Export, Analysis Hierarchy Process(AHP).