A Study of the Consumer Decision of Buying Tea from the Tea Area of Ruisui, Hualien County

碩士 === 國立屏東科技大學 === 農企業管理系所 === 100 === The contents of abstract in this thesis: As the GDP growing up in Taiwan, the consumers of tea need not only quality and special favor, but the safety and nutrition components. In Taiwan, few research relate to consumer behavior of purchasing tea in the easter...

Full description

Bibliographic Details
Main Authors: Ming Yuan Hsien, 謝茗遠
Other Authors: Dr. Shwu-En Chen
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/42572729285295363643