The Influence Of Endorser Credibility on Advertising Effectiveness－Exemplified By P&G Inc.
碩士 === 國立中山大學 === 企業管理學系研究所 === 100 === According to the report of effective advertising analysis in the Taiwan area released by Rainmaker XKM International Corp., the advertising amount of care product industry is up to 28.8 million dollars, ranking second place in whole industry. In the market of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68287136317337252433 |