The influence of corporate green culture, green innovation on competitive advantage

碩士 === 國立中山大學 === 國際經營管理碩士班 === 100 === Save energy, reduce carbon and environmental protection issues are increased concerned in the world. To be a citizen of the world, every enterprise should proceed with environmental management and corporate greening no matter for the purpose of fulfilling the...

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Bibliographic Details
Main Authors: Wei-hsuan Chien, 簡維萱
Other Authors: Bih-shiaw Jaw
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/93155748142996512460
Description
Summary:碩士 === 國立中山大學 === 國際經營管理碩士班 === 100 === Save energy, reduce carbon and environmental protection issues are increased concerned in the world. To be a citizen of the world, every enterprise should proceed with environmental management and corporate greening no matter for the purpose of fulfilling the corporate social responsibility or making profits. Become the goal of the origination for the sustainable. Green corporate culture is the foundation of developing green corporate and core of green business model. Therefore we interviewed 5 ompanies which have good performance on the corporate greening, greening innovation, they both have advantage for the corporate. We found the greening culture more longer , then it effect the employee more , and clear found it on the employee behavior, attitude. We found one more interested thing, for the greening innovation, technical guidance corporate, more focus on the greening product than greening process.