| Summary: | 碩士 === 國立臺北商業技術學院 === 商學研究所 === 100 === With the rising of global environmental consciousness, the most important issue for enterprises management is environment improving, pollution preventing, green home developing, and sustainable growth promoting. By executing green innovation and green management activities, enterprises not only could achieve the goal of preventing environment, but also enhance enterprises’ competitive advantage. The aim of this research is to analyze how enterprises use Total Quality Environmental Management (TQEM) to improving the green innovation to satisfy the green demand, reduce environmental harm from manufacturing process, and improving consumers’ quality satisfaction. These activities could strengthen the core capabilities of companies to improve the competitive advantages.
In this study, the empirical data were from Taiwan information firms and using structure equation modeling(SEM) to test hypothesis. Finally, the result of research indicated that the TQEM is positively related to green innovation, the green innovation is positively related to competitive advantages, but the relationship between TQEM and competitive advantages isn't significant. The empirical results confirmed that managers can enhance the competitiveness of enterprises by the effective implement of TQEM and green innovation activities.
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