| Summary: | 碩士 === 國立臺北商業技術學院 === 商學研究所 === 100 === In recent years, The Luxury goods/boutique industry under the "M-shaped society" structure, make luxury goods successful in retail industry. Even in financial crisis, the Luxury industry rely on particular design, high quality of the epidemic and momentum, coupled with the history of each brand a different story of the packaging, the results from the financial tsunami, remains high. Quality of the consumption pattern has been for industry, academia, the focus of attention.
In decades, boutique industry has great potential in Taiwan. The brands contest is also fierce. Taiwan in excellent turnover Singapore, Hong Kong and Southeast Asian sales and align drive, more proof of Taiwan excellent consumer power to be reckoned. As a result many in Europe, America, Japan boutique firms, to much fanfare have set up branch offices and shops. Consumer groups have also been many brands of selectivity, has gradually become more common people, younger of luxury.
How to understand consumer preferences, loyalty to the brand characteristics, is also a boutique industry faced an important topic. Study on the database to a brand's consumer data exploration, wanting to provide boutique is now Chinese Xiao, preferences of age bias and when doing analysis
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