A STUDY ON SERVICE QUALITY OF TAIPEI SPORTS CENTER AND CUSTOMER’ USE SATISFACTION AND REPURCHASE ASPIRATION

• Main Authors: Chang Hung Wei, 張宏偉
• Other Authors: Hsieh Chen-Chuan
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/96746946783806029352

碩士 === 國立臺灣體育運動大學 === 體育研究所 === 100 === 　　The study takes 12 sports centers as research objects to explore service quality of sports centers and correlation of consumer use satisfaction and repurchase intension. Every center collects 100 questionnaires and 12 centers add up to 1,200 questionnaires.to carry out a test by descriptive statistics, independent sample t test, one way ANOVA, Pearson correlation analysis, and regression analysis etc. The research results indicate: The majority of the sports center members are males, at the age of 21-30, graduated from university, students, engaged in the service industry, with monthly income below 3,000 dollars and unmarried. In the service attribute, the main considerations of customers are parking space and traffic; in the satisfaction, that of customers is a sufficient locker. In the quality dimension, “tangibility”, “convenience”, “guarantee” and “solicitude” have a significantly positive correlation in overall customer satisfaction, but no significant influence on “reliability”.