| Summary: | 碩士 === 國立臺中教育大學 === 數位內容科技學系碩士班 === 100 === In these days, communication way form the advertisement stereotype is not just single because of the changing technology. Bilateral interactivity is an important characteristic in digital media. Interactive advertising extended from digital technology not only make multiple developing opportunities but transfer consumers to initiative participants. It deserves to research that if the brand image and product could be cognitive by consumers because of their experience and participating.
In the beginning of this research, related theories and creation examples will be integrated for analyzing. Later, advertisement videos will be combined with interaction design, projection equipment, and effects of video and audio for researching tools. It will be interactive with consumers, and these projective advertising will be formed with reality and virtual-reality in order to comprehend how the cognition and purchasing ambition from the consumers. According to this, all the experiences and data will be analyzed, sorted, and generated for exploring the difference between general projections and interactive ones. Also, the feasibility for commercial using and innovated stereotype for advertising will be probed.
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