| Summary: | 碩士 === 國立臺灣師範大學 === 地理學系 === 100 === DiHua Street is located in Datong district in Taipei. It has been the centre of wholesale trade in groceries, Chinese herbal medicine and fabrics in Taiwan since the 1930’s. Besides the historical buildings, traditional commerce has survived the passing of time and still remains in DiHua Street. The purposes of this study are: (1) to understand the mechanism of DiHua Street’s changing consumption spaces; (2) to analyze the constructive context and rhythmic processes of DiHua Street’s consumption spaces; (3) to explore the practical meaning of DiHua Street’s consumption spaces, through field observation; semi-structured interviews with the sellers, consumers and government officials constructing DiHua Street’s consumption spaces; and from finding out the yearly, seasonal, weekly and daily consumption rhythm of DiHua Street’s consumption spaces.
First, by collecting historical research of DiHua Street, and then through field working to draw distribution maps of stores, and finally by further researching the mechanism of consumption spaces of the groceries, Chinese herbal medicine and fabric, the study finds out that these types of commerce are influenced by scale. In the 1970’s, people didn’t cut fabric to make clothes anymore, so fabric commerce was reduced from large scale production and consumption. Groceries commerce was influenced by its medium scale and separate consuming market. Due to the number of convenience stores and supermarket emerging in 1980’s, groceries commerce changed from wholesale to both wholesale and retail. Chinese herbal medicine commerce was influenced by small scale, as consumers have different requirements in product types, the consumption space becomes larger.
Some businessmen come from the same part of the country, they do business together with a strong sense of comradery, there is both competition and cooperation between them. Their relationship of trust still remains, and is the most important reason why these forms of traditional commerce can continue to exist in DiHua Street. DiHua Street once had an image as a major portal for import and export trade, now it has transformed into a place of nostalgia and history, a memorial to the old “DiHua Street”.
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