A Study on Customers' Store Image and Purchasing Behavior in Non-Chain Cafés in Taipei
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 100 === The purpose of this study was to know the demographics and purchasing behaviors of non-chain cafés’ customers in Taipei；moreover, to learn if customers’ store image is the significant indicator for purchasing intention. “Store image and purchasing behavio...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47581096291439530351 |