| Summary: | 碩士 === 國立臺灣師範大學 === 設計研究所 === 100 === The proposal of this thesis is to create a brand using Chinese elements and style but still visually acceptable to western standards. As technology has progressed and it is increasingly easier access remote countries nowadays, design itself is in a constant mutation to blend and find new innovative ways of communication and expression. The brand created in this thesis still have elements of the West as it conducted a search to know which Chinese style is more suitable for the western view so it’ll be more easily absorbed to the USA consumers. To fulfill this goal, there were studies over Sacred Geometry, I-ching, Brand and Branding, Chinese philosophy, etc. The brand created had the intention to revitalize a millennia knowledge; a Chinese Herbalism, which is part of Traditional Chinese Medicine, and to popularize this concept to the USA consumers by drawing a parallel between Chinese Herbalism and Nutraceutics. The result of all is the brand named as “ShinHerbe”, using the arabesques of Ming Dynasty and Yin-Yang as inspiration, line of products based on the Wu-Xing (five elements) of the I-ching inside the Traditional Chinese Medicine, but it was also developed for the ecologically sustainable.
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