The Perception and Intention of Eating at Exotic Restaurants
碩士 === 國立臺灣師範大學 === 餐旅管理與教育研究所 === 100 === The research framework of this thesis is based on Ajzen’s “Theory of Planned Behavior” (1985). The main purpose is to investigate the consumer’s behavioral intention, explore the relationships among each variable, and predict consumer’s intention. This rese...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22345676745067378386 |