A Study on the Examining Criterion of Trademark Review and Trademark Dilution

碩士 === 國立臺灣海洋大學 === 海洋法律研究所 === 100 === Trademark is a crucial requirement to the competitiveness for each enterprise attempting to reach the world wide market places. Given the trademark application/ registration procedure is mostly territory doctrine and definitely varies from each country to a...

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Main Authors: Ju-Peng Huang, 黃如鵬
Other Authors: Robert Lih-Torng Chen
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/77621559704400571434
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spelling ndltd-TW-100NTOU52730332015-10-13T22:01:08Z http://ndltd.ncl.edu.tw/handle/77621559704400571434 A Study on the Examining Criterion of Trademark Review and Trademark Dilution 商標之判斷基準及淡化理論之研究 Ju-Peng Huang 黃如鵬 碩士 國立臺灣海洋大學 海洋法律研究所 100 Trademark is a crucial requirement to the competitiveness for each enterprise attempting to reach the world wide market places. Given the trademark application/ registration procedure is mostly territory doctrine and definitely varies from each country to another, it always causes such maverick corporation tremendous challenge to obtain its own trademark registration in the foreign countries, no thanks to those international branding enterprise always bring up even more difficulties to mavericks to stop them by blocking any trademark, in their opinion, is similar to theirs, get registered. This study, will focus on the three major market places, United States, Great China, and European Community, to discuss about their trademark prosecution procedure and, especially, the differences of the examine criterions of mark distinction, similarity, and the standard of evaluating "likelihood of confusion" between aforesaid areas. Then, this study will discuss the newly developing field in the trademark protection, the “Dilution Theory”, which breaks through the traditional trademark examine system of “likelihood of confusion” and provides enhanced protection to those well-known marks. This study will extend to the comparison research about those international treaties concerning trademark protections and the adoption of national trademark regulations to foregoing treaties. Lastly, this study will place the attention to the trademark system in new market places, mainland China, where the trademark regulatory and its practice are badly distorted. By reviewing the aforesaid distorted development tendency, such as the trend of “pursuing the well-known marks”, this study will come up with certain fruit and suggest about Taiwan’s trademark legislation framework and the examine criterion to direct them into right, reasonable, and international treaties comparable level. Robert Lih-Torng Chen 陳荔彤 2012 學位論文 ; thesis 142 zh-TW
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language zh-TW
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description 碩士 === 國立臺灣海洋大學 === 海洋法律研究所 === 100 === Trademark is a crucial requirement to the competitiveness for each enterprise attempting to reach the world wide market places. Given the trademark application/ registration procedure is mostly territory doctrine and definitely varies from each country to another, it always causes such maverick corporation tremendous challenge to obtain its own trademark registration in the foreign countries, no thanks to those international branding enterprise always bring up even more difficulties to mavericks to stop them by blocking any trademark, in their opinion, is similar to theirs, get registered. This study, will focus on the three major market places, United States, Great China, and European Community, to discuss about their trademark prosecution procedure and, especially, the differences of the examine criterions of mark distinction, similarity, and the standard of evaluating "likelihood of confusion" between aforesaid areas. Then, this study will discuss the newly developing field in the trademark protection, the “Dilution Theory”, which breaks through the traditional trademark examine system of “likelihood of confusion” and provides enhanced protection to those well-known marks. This study will extend to the comparison research about those international treaties concerning trademark protections and the adoption of national trademark regulations to foregoing treaties. Lastly, this study will place the attention to the trademark system in new market places, mainland China, where the trademark regulatory and its practice are badly distorted. By reviewing the aforesaid distorted development tendency, such as the trend of “pursuing the well-known marks”, this study will come up with certain fruit and suggest about Taiwan’s trademark legislation framework and the examine criterion to direct them into right, reasonable, and international treaties comparable level.
author2 Robert Lih-Torng Chen
author_facet Robert Lih-Torng Chen
Ju-Peng Huang
黃如鵬
author Ju-Peng Huang
黃如鵬
spellingShingle Ju-Peng Huang
黃如鵬
A Study on the Examining Criterion of Trademark Review and Trademark Dilution
author_sort Ju-Peng Huang
title A Study on the Examining Criterion of Trademark Review and Trademark Dilution
title_short A Study on the Examining Criterion of Trademark Review and Trademark Dilution
title_full A Study on the Examining Criterion of Trademark Review and Trademark Dilution
title_fullStr A Study on the Examining Criterion of Trademark Review and Trademark Dilution
title_full_unstemmed A Study on the Examining Criterion of Trademark Review and Trademark Dilution
title_sort study on the examining criterion of trademark review and trademark dilution
publishDate 2012
url http://ndltd.ncl.edu.tw/handle/77621559704400571434
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