The Impact Of MIT Smile Logo On Perceived Value And Purchase Intention-Involvement As Moderator.
碩士 === 國立臺北大學 === 企業管理學系 === 100 === By the globalization, foreign products are everywhere in our lives. Corporate set up subsidiaries or factories in overseas because the strategy consideration. In this environment, consumers, addition to the origin of the goods is very complicate to know, the awar...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70441449687480598434 |